The Los Angeles County Metropolitan Transportation Authority (LACMTA) on behalf of the Regional Integration of Intelligent Transportation Systems (RIITS) respects your privacy. The following describes our Privacy Policy in relation to the information you submit via and all sub domains containing, and how it is used.

Personally Identifiable Information

You decide whether you wish to provide us with Personally Identifiable Information. We have structured our websites so that you may visit us, review a range of information about RIITS, all without revealing your identity or providing any Personally Identifiable Information. Please note, however, that in order to use certain services offered by RIITS, you must register and provide us with Personally Identifiable Information.

Online Forms

We may request personal information when you submit information on a contact form or use the services of RIITS. For example, when your organization wants to add a dataset to RIITS or you subscribe to data available through RIITS.

Email Subscriptions

You may also be asked to provide information when subscribing to an email newsletter, email alerts, or for an account for RIITS. This personal information may be in the form of your name, email address, phone number, street address, etc. For example, you may be asked to provide an email address and name if you’d like RIITS to respond to input provided via a contact form.

Online Accounts and Applications

You may need to register and provide Personally Identifiable Information in order to participate in services such, applying for an account or requesting access to RIITS, and more, that require personal information in order to register and complete an application process. This personal information may be in the form of your name, email address, phone number, street address, and more to complete the application process. Online accounts will require you to create login identification and password to access personal information you have provided to the service.

Opt Out Procedures

You have certain options to ‘opt out’ of any of the noted services listed above. You may contact RIITS for login and password assistance and request to delete your online account and application.

The personal information you voluntarily provide is used to fulfill a request. RIITS may use this information to inform you of service information, promotions or other news of value to you as a RIITS customer. RIITS or its contracted vendors do not sell, trade, or rent your personal information to anyone, or disclose personal information except:

When the purpose and manner of the disclosure have been disclosed to you prior to your providing the information; or when disclosure is required by law.

Log Activity for Statistical Analysis

RIITS tracks activity and site function on its website in the form of log files on its web servers. These logs are analyzed by third-party statistical analysis software solutions such as  Google Analytics, WordPress – providing visitor activity trend data. The data gathered is used to better organize information contained onsite and to improve the user experience for our customers. These files merely log visitors to the site – usually a standard procedure for hosting companies and a part of hosting services’ analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.

This information is not used to identify our visitors on an individual level.


Cookies are small files which can be placed on your computer by web servers when you visit certain sites; cookie placement helps us increase the website’s general effectiveness for visitors. These files may contain information such as ID’s and passwords, personal information, or preferences. During your visit, the server can access these files to help personalize pages or allow you to affect your use of RIITS more easily.

If you are concerned about privacy, you may set up your browser not to accept cookies, or you can delete them from your hard drive once you leave the section. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts. By using RIITS’ website, you consent to the collection and use of information as described above.

You will be informed of any changes to the policy as it relates to your personal information via an update to this policy.


RIITS provides links to other websites to our customers and does not share any personal information with these entities. RIITS provides links to external sites unconnected to RIITS, such as other transit providers and visitor centers; local, state, and federal government agencies; and academic and research organizations. If you follow these links, you are leaving the RIITS site and are subject to the privacy policies of those sites. Note that the links we provide to outside sites are offered for your convenience. RIITS takes no responsibility for outside site’s content or policies.

Last Updated: October 31, 2019